Viva, the country’s major Aspira and detergent brand, has confirmed its relationship with Big Brother Naija as the official detergent sponsor for Season 9 of the reality television show.
Big Brother Naija, a show known for its captivating drama and interesting contestants, will premiere on Sunday, July 28, 2024. This year’s edition promises 10 weeks of unforeseen twists, explosive drama, and intense rivalry, making it an ideal platform for Viva to display its cleaning prowess, bringing fresh and dynamic energy to the program while also ensuring that the housemates experience the best cleanliness and hygiene.
In a press statement, Aspira Nigeria Ltd’s chief marketing officer, Santhosh Kumar Nair, said, “We are incredibly excited to be partnering with Big Brother Naija for its ninth season.” Big Brother Naija appeals to millions of viewers across Africa. Aligning our brand with such a well-known platform enables us to demonstrate the efficacy and excellence of Viva goods to a diverse audience.”
Lynda Aguocha, Aspira’s Head of Advertising, also expressed her enthusiasm, saying, “BBNaija is an engaging reality show that keeps Nigerians glued to their screens, showcasing its contestants’ diverse talents and personalities.” We at Aspira Nigeria are happy to be a part of this amazing adventure. We are excited about the opportunity to exhibit Viva’s excellent cleaning ability, which will assist housemates stay hygienic and fresh during their stay.”
Viva will take center stage in a variety of show aspects throughout the season, from sponsoring assignments to providing game awards, ensuring the brand’s presence in the thoughts of housemates and spectators alike. Particular in-show elements will emphasize the necessity of cleanliness and the advantages of using Viva Detergent for daily laundry needs.
Season 9 of Big Brother Naija promises to be an exciting spectacle packed with drama, excitement, and unforgettable moments. With Viva as the official detergent sponsor, viewers can expect a season that is both fun and pristine.